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A. Blum Localization Services

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About Our Palo Alto SEO Company

A. Blum Localization Services is a Palo Alto SEO company founded in 2016. Our business model combines organic ranking services with client workshops.

We provide clients with a full overhaul of their web content to improve it in every way possible. This is followed by training aimed at allowing, in three months full self-management and an end to outsourcing SEO work.

– In Palo Alto, California: Our office is at 345 Forest Avenue, just east of Stanford University. We are approximately 8 blocks from the landmark Hewlett-Packard Garage (known as the first Tech startup of Silicon Valley). 

About Organic Ranking and How We View SEO

On most search engines, content ranks for one of two reasons:

Said differently: Organic SEO is defined as non-paid, natural results on a search engine page. When done well, the best natural / organic results are authority content appearing in search results without payment to the search engine but doing the search engine a commercial favor - as people will use a search engine that can parse data and define high quality niche authority sites.

It is our contention that 60% of Google's ranking factor comes from standing out as an authority.

Said differently: Top 5 placement of your web content in natural or organic ranking results takes time and lots devotion. Along with great content, on-page techniques and off-page optimization are both key components to getting high ranking results.

See 'What creators should know about Google’s helpful content update' and Google’s Search Quality Raters Guidelines (opens in PDF).

Get SEO Training And End Outsourcing Work!

Our in-house and online training focuses on hands-on group participation. Each technique learnt is applied to a copy of the client's website which is maintained offline.

Our CEO Ardan Michael Blum teaches all workshops. He believes that students must be engaged in real-time achievements. 

Motivation for learning is achieved by the 'learning by doing' approach. This student-centered learning enhances group discussions, and problem solving to learn and then self-manage 

Rate: We charge 185 dollars per hour subject to standard contractual terms which include a two-way NDA, and a retainer at 50% of total cost. Our general timeline is 10 hours for SEO services and 30 hours for training. On request we can provide smaller packages, and our detailed terms. Send us a message and/or call 650 427-9358 to book a Zoom meeting for a free of charge demo.

Prerequisites to Learning SEO

Being able to read and edit source code is the prerequisite to the study of Search Engine Optimization. 

This ability of reading the backside of a webpage achieved by learning basic HTML, PHP, JavaScript, CSS and some related server-side tweaks.

Here are some areas to explore, to get going:

HTML basics (HyperText Markup Language is one of several languages used to build web pages. It is based on tags and attributes [Example: Some common HTML tags include <html>, <head>, <title>, <body>, <p>, <a>, <img>, <ul>, <ol>, <li>, <table>, <form>, and <input>] which define the structure, content, and appearance of a web page. See more: Structuring the web with HTML, and HTML markup basics and/or Review HTML).

- CSS (Cascading Style Sheets allows for the centralization of style information. It defines, for example, font, color, spacing, and layout, for web pages. CSS rules are applied to the elements in the document). 

JavaScript '(...) JavaScript is a scripting or programming language that allows you to implement complex features on web pages — every time a web page does more than just sit there and display static information for you to look at — displaying timely content updates, interactive maps, animated 2D/3D graphics, scrolling video jukeboxes, etc. — you can bet that JavaScript is probably involved. (...). Source (MDN Web Docs).

Mobile web development (As the name implies, mobile web development refers to creating content optimized for usage on mobile devices. This will be achieved by using responsive layouts, optimizing content for fast loading speed and other means).

Serve images in modern formats (Serving images in modern formats can result in smaller file sizes and faster page loading times, improving the overall user experience on a website. See more: Image file type and format guide). Related see: Graphics on the web

Audio and video delivery (Note: The success of sound and image delivery depends on factors such as the type of media format used, the speed and reliability of the user's internet connection, and the capabilities of the user's device). 

— ‘Progressive Web Apps’ (PWAs are web applications designed to provide users with an app-like experience by taking advantage of modern web technologies and delivering them through a web browser. They offer several key benefits, including offline support, push notifications and the ability to install the app directly on a device's home screen, making them accessible even without an internet connection.  - Adapted from the Wikipedia about PWAs). 

User input and controls (Examples of user input and controls are text boxes, drop-down menus, buttons, check boxes, radio buttons, and other elements).

Unix — Apache introduction (Plan on Using a UNIX server? The .htaccess file is a configuration file for Apache web servers, which allows you to define custom rules for the server to follow, such as URL rewriting, security measures, and IP banning. It can be a powerful tool in optimizing your website and enhancing security).

Web Accessibility Rules Can Improve Organic SEO

Making a website barrier-free or accessible is not only a responsible act, but it can also have a positive impact on search engine optimization. Search engines like Google favor websites that provide a good user experience and have well-structured and organized content. By making a website accessible, including using proper semantic markup and providing alternative text for images, it can improve the website's content structure and organization, which can help to boost its search engine ranking. Furthermore, accessible websites can be used by a wider range of users, including those with disabilities who may rely on assistive technologies such as screen readers. 

Examples of where SEO and Accessibility Work Hand-In-Hand:

- There are other aspects to think about:

Example of the code:

<nav aria-label="Breadcrumb">

  <ol class="breadcrumb">

    <li class="breadcrumb-item"><a href="#">Home</a></li>

    <li class="breadcrumb-item"><a href="#">Content</a></li>

    <li class="breadcrumb-item active" aria-current="page">Sub-Section</li>




About Web Accessibility Barriers

This section is adapted and expanded from content found at 

Tip: When you highlight content - as is done here in yellow background - it may get the attention of some readers but can possible be harder to read for others! 


- Tip: Use and WAVE (or other online sites) to check your content for Web Accessibility issues.

Please note: Our site [] is not a replacement for seeking an expert in Internet Accessibility rules.

Sampling On/Off-Page SEO With Tips & Tweaks

PDF Optimization Tips and Tweaks

Microphone and small podium with a background of a room with a retractable projection screen. The screen says "Surfaced on Google" to indicate a lesson or workshop topic. The image has a cartoon format.

"Surfaced On Google" ~ Paid, Organic and AI Content

The expression "surfaced on Google" refers to information appearing on any of Google's platforms, including YouTube, Google Maps, Google Docs, Google Sheets, and naturally web search results.

The term "surfaced" implies that the information has come to the attention of the public or is readily available for discovery. 

This phrase makes me think of terraforming a Google-planet, island, and/or satellite where you may find the following:

What The Future May Bring

Ads: AI-generated ads may appear and speed up the ad creation process and help advertisers reach their target audience more effectively. The ability to change ad copy in real-time based on emerging trends and popular keywords can help advertisers stay fresh and relevant. However, it is important to note that AI-generated ads still require human monitoring and review to ensure they adhere to ethical and legal standards. 

User search intent understanding: AI algorithms are already being used to understand and analyze user behavior and preferences, and the application of these techniques to clarify user search intent is a logical next step. Yet, this is a highly challenging task that requires significant progress in technology and processing using next generation computers may help greatly

- Ardan Michael Blum

Extra: Area Tech History | 1937-2000 ~ Overview

Stanford Is The Birthplace Of Silicon Valley

Frederick Emmons Terman [1] [2] is widely regarded as the "Father of Silicon Valley" for his role in developing the technology ecosystem in the region through his work at Stanford University [3]. 

Terman suggested to his students that they stay in the Palo Alto area to establish their own firms

William R. Hewlett [4] and David Packard [5] were the first to follow this guidance. They co-founded Hewlett-Packard (HP) in 1939 and were the original pioneers in an age where Silicon replaced Gold.  

From their garage on Addison Avenue in Palo Alto, their firm would grow to become one of the world's largest technology companies, offering a range of products including personal computers, printers, and scientific instruments. 

According to Britannica: in 1951 ""Terman spearheaded the creation of the Stanford Industrial (now Research) Park, which granted long-term leases on university land exclusively to high-technology firms"". 

We read: “(…) Engineers at local firms like Fairchild Semiconductor and Intel invented processes for miniaturizing and combining thousands of transistors onto integrated circuits embedded in silicon wafers. The wide availability of these “chips” spurred the development of personal computers. (…)” — Source (The Smithsonian Institution).

According to Britannica: "(...) In 1956 William Shockley, Nobel Prize-winning coinventor of the transistor, established his new Shockley Semiconductor Laboratory in the park. Within a year a group of dissatisfied engineers resigned en masse to join with Fairchild Camera and Instrument Corporation to establish Fairchild Semiconductor Corporation in nearby Santa Clara. (...) This was the first of many corporate fractures that shaped the American semiconductor landscape. Of 31 semiconductor manufacturers established in the United States during the 1960s, only 5 existed outside the Valley; the remainder were the result of different engineers leaving Fairchild. (...)".

Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore, both former employees of Fairchild Semiconductor. Noyce and Moore's departure from Fairchild to start Intel marked a turning point in the history of Silicon Valley, as Intel's success in producing the first commercially available microchip helped establish the region as a center for innovation and technology.

Intel's microchips became the cornerstone of the computer and electronics industries, and the company remains one of the largest and most influential technology companies in the world today. 

Backstory To The Internet

Ideas for the World Wide Web date back to 1946 when William F. Jenkins (1896-1975) wrote under the pen-name Murray Leinster the short story "A Logic Named Joe' (opens an MP3 recording of the story) [6]. 

This is a tale of a world in which computers (referred to as "Logics") are connected to a central device and are capable of providing information to anyone with access.  

In 'A Logic Named Joe' the search functions were carefully designed to not reveal harmful or potentially dangerous knowledge, such as information on making poison arrows. It serves as a cautionary tale about the responsible use of information technology. 

How Things Got Going

The ARPA Network, also known as ARPANET, was a pioneer in the development of computer networking and the Internet. 

It was developed by the Advanced Research Projects Agency of the Department of Defense (ARPA) in the late 1960s as a way to connect computers at research institutions across the United States. 

This early computer network laid the foundation for the Internet, which has since grown into a global network of interconnected computers. The ARPANET used the Interface Message Processor (IMP) to connect computers, and was instrumental in the development of electronic mail, mailing lists, newsgroups, and other early Internet technologies. 

The development of these tools and the standardization of computer networking laid the foundation for the modern Internet as we know it today. 

Personal Computers

In New Mexico Microsoft was founded in 1975.

In 1976, in Los Altos, Apple Computers, Inc. followed.

Hundreds of other Tech firms appeared.

In 1982 Sun Microsystems, Inc. was established. (...) This association sold computers and computer based hardware and software products. Information technology services were also provided by the crew. The institution is most popularly known for the development of JAVA language. It also created the Solaris Operating System and the File System for Networks. Sun remarkably contributed in the development of various technologies including RISC, UNIX, client and virtualized computing. (...)" Source (Website:

Tim Berners-Lee

Tim Berners-Lee, was working in 1989 in Geneva at the CERN, where he wrote a proposal called "Information Management: A Proposal". This paper describes the World-Wide Web (W3) global information system initiative, its protocols and data formats, and how it is used in practice.​ Tim had written the three fundamental technologies that remain the foundation of today’s Web:

​In November 1990, Tim Berners-Lee, together with CERN colleague Robert Cailliau, submitted a formal management proposal for ‘World Wide Web: Proposal for a HyperText Project’. Tim Berners-Lee wrote:

It is sometimes possible to enhance an existing storage system by coding hypertext information in, if one knows that a server will be generating a hypertext representation. In 'news' articles, for example, one could use (in the text) a standard format for a reference to another article. This would be picked out by the hypertext gateway and used to generate a link to that note. This sort of enhancement will allow greater integration between old and new systems. There will always be a large number of information management systems - we get a lot of added usefulness from being able to crosslink them. However, we will lose out if we try to constrain them, as we will exclude systems and hamper the evolution of hypertext in general.

See the CERN-distributed code and visit a replica of the first website.

Home Computers Going Online

You were "connected" to the World Wide Web with a sound that made everyone nearby aware that something weird was going on. Here is a sound extract and some details about using 'dial-up' connections.

NCSA Mosaic was an early browser which led to the creation (in December of 1994) of Netscape Navigator/Communicator. 

Mosaic browser transformed the Internet from an academic tool to become more than just a document exchange tool. It was not the first browser, but it was the first to include bookmarks and easy to use navigation with icons.

From an article found on "(...) Back in the early days, the internet was a much different creature than it is today. To most, it would be unrecognizable, primarily consisting of bulletin board systems with no multimedia aside from a few low-res inline images. These systems were disparate and had to be dialed into separately. The internet changed drastically with the advent of the World Wide Web. (...)". 

See: “Before Netscape: the forgotten Web browsers of the early 1990s.

Key Events In The 1990s

Two significant events that took place in the 1990s. In 1994, Yahoo! Inc. was established and quickly became one of the most popular early internet companies, offering a directory of websites and a range of other online services. However, the rapid growth of the internet and the increasing number of companies entering the market led to the Dot-com bubble, which was a period of speculation and overvaluation of internet-based companies in the late 1990s.

Many companies were not able to sustain their growth and eventually went bankrupt, leading to a market crash and significant losses for investors. 

Despite this, the internet continued to grow and mature, and many of the innovations and technologies developed during the Dot-com era have become integral parts of the modern internet and online services. 


In 1996, Sergey Brin [6] and Larry Page [7] were PhD students at Stanford University and were working on a research project that would eventually become Google. Their initial search engine, called BackRub [8], used the PageRank algorithm to rank web pages based on their relevance to search terms, taking into account factors such as the number of other pages linking to a particular page and the relevance of those pages. 

This innovative approach to search helped Google quickly become one of the most popular search engines, and it remains one of the largest and most influential technology companies in the world today. 

The PageRank algorithm is widely considered to be one of the key innovations that helped to shape the modern internet and has had a significant impact on the way people access and find information online. 

We read: “(…) The key was to leverage Web users’ own ranking abilities by tracking each Web site’s ‘backing links’ — that is, the number of other pages linked to them. Most search engines simply returned a list of Web sites ranked by how often a search phrase appeared (…)”. — Source (Britannica online)

Their work was supported by Hector Garcia-Molina, Rajeev Motwani, Jeffrey Ullman, Terry Winograd and others. See: This Stanford page.

We read: "(...) Because much disk space was needed to test PageRank on actual World Wide Web data, Sergey and Larry assembled 10 of the largest drives available (4 gigabytes each) into this low-cost cabinet, whimsically decorated with Lego bricks. Their software could then index 24 million pages a week (…)”. — Source (Stanford)

In 1998, Larry and Sergey moved Google's early operations to 4 rooms connected to a garage in Menlo Park. Today, visitors can take a virtual stroll through the Google Garage using Google Street View and view videos that give a glimpse into the early days of the company. You will find lots of related links and still shots from within the garage on a custom map made by our CEO Ardan Michael Blum.

The Term 'Silicon Valley" 

The use of the term "Silicon Valley" can be traced back to the early 1970s, when journalist Donald C. Hoefler (October 3, 1922 – April 15, 1986) used the term in a series of articles for the trade newspaper Electronic News.

Hoefler's friend Ralph Vaerst is credited with suggesting the name "Silicon Valley," which referred to the semiconductor industry that was rapidly growing in the area at the time. 

The term has since come to encompass the broader high-tech industry and has become synonymous with the southern region of the San Francisco Bay Area. The area has been a hub of innovation and entrepreneurship for many decades and continues to be a major player in the global technology industry. 

Our Overview From 1937 to 2000 Ends

As our overview of Palo Alto area Tech history closes, we leave to Wikipedia the recounting of the recent past.

Further Reading about Google.

The anatomy of a large-scale hypertextual Web search engine

The PageRank Citation Ranking: Bringing Order to the Web

From the garage to the Googleplex

How Silicon Valley became a $2.8 trillion neighborhood

Almost Everything You Need to Know About Google’s History

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Send us a message and/or reach our office on +1 650 427-9358.